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Monday, December 02nd, 2013 | Author:

Eat the Rainbow Power PointxThe week of October 21-25th marked ARAMARK’s third annual Eat the Rainbow promotion, which runs in conjunction with the nationally recognized Food Day.
Good nutrition leads to physically and mentally healthy kids. Children who eat a wide variety of fruits and vegetables naturally consume many of the nutrients essential to healthy growth and development. Pediatricians and nutritionists agree; growing children need a steady stream of vitamins and minerals. How do we ensure children are getting the variety they need?
Even adults can struggle with healthy eating despite knowing which foods are nutrient dense. Nutrition is a vast and complex subject. As adults it is difficult to know what we’re supposed to consume in the way of vitamins and nutrients so our challenge is how do we get our kids to do the same?
Five basic colors of the rainbow; green, red, blue/purple, yellow and orange coincide with the majority of important vitamins and minerals found in foods. If we can convince children to consume these five colors every day then we have also covered most of the necessary nutrients associated with a healthy lifestyle. The concept is simple and reduces nutrition to an easily understood and fun set of guidelines. Rather than telling kids to “eat your carrots” or “eat your spinach” we can suggest they, “eat the rainbow”.
National Food Day was first celebrated on October 24th, 2011. ARAMARK quickly realized that one day could not cover all the food options they wanted to offer. Food Week was born with a five day “Eat the Rainbow” promotion. There are four focused color days with a Rainbow day on Friday. During Food Week kids are encouraged to wear the color of the day and there is often a small prize or handout to go along with the day’s color. A wide array of menu options to match the day’s color is offered. Looking into the cafeteria during lunch, you can see how popular this week with the children is as a line of red-clad students wait to be served strawberry yogurt, grape tomatoes or apples on red day. The message is hitting its mark!
Lined up Red (2)

Category: East Greenwich  | Comments off
Wednesday, January 07th, 2009 | Author:

The Cool*Caf™ Elementary brand was highlighted in The Packer, a business and industry newspaper. The article describes the menu strategy designed to improve service flow and deliver fresh, healthy choices that are attractive to elementary school students. It also features the Cool*Caf at Frenchtown Elementary in East Greenwich, RI.

To view the full article, click here